Study programme Communication Design
Bachelor | Communication Design
Master | Gutenberg Intermedia
DESIGNINMAINZ
>> PROFILE DESIGNINMAINZ, the profile of the course Communication Design
Course Aims
The multifaceted challenges for design in the communications sector of modern society, in industry, consumption and culture, form the wide spectrum of professional work in the occupational field of Communication Design.
The goal of the study programme Communication Design is derived from the function of the designer in society, which as a general rule is to realise a given message creatively in a specific medium and to convey it to a target group in order to evoke a desired reaction. Today, the designer is at the same time a conceptualiser and a planner, a strategist and an artist. Design means to plan, to conceptualise and to shape (audio-)visually perceptible information that is intended to be conveyed to a given target group for a given reason, circulated by the appropriate media.
The main field of activity lies in conceptualising and designing posters, advertisements, brochures, websites, signs, signets, packaging etc. as well as the organisation or production of exhibitions, exhibition stands, books, films and video productions together with architects, film-makers, copywriters, and marketing experts. Instructive messages such as information and orientation systems, operating manuals, teaching materials and graphic illustrations also belong to the professional tasks found in the field of Communication Design. The study programme also integrates economic, legal and organisational issues as well as cultural and historical aspects, and the fundamentals of design and media theory with design aspects.
It is therefore as essential to impart knowledge and technical and manual skills as well as to cultivate creative artistic ability in the area of implementation as it is to incorporate findings from communications research, psychology, cultural and art history and domains into the courses in the study programme. The bachelor’s thesis, which deals with an extensive problem posed in the area of design or the new media, allows students to demonstrate their proficiency before beginning professional practice.
The traditionally superior training in design in Mainz is reflected year for year by the dozens of international design awards granted to students in Mainz, among others the D&AD Award, RedDot Best of the Best, TDC, ADC, iF-Award, Lucky Strike, Josef-Binder-Award, output, sushi, and Adobe Design Award.
Profile of the study programme Communication Design