Master programme Gutenberg Intermedia
The new three-semester Master programme »Gutenberg Intermedia« is expected to begin in the winter semester 2010/11 as part of a consecutive study programme.
The master study programme “Gutenberg Intermedia”, which lasts 18 months (normal study time is 3 semesters), is intended as a consecutive study programme and focuses on application. As the name of the programme implies, in the long line of media development initiated by Gutenberg, the interaction between traditional and new forms of media is analyzed scientifically and creatively enhanced.
The goal of the master programme is to train especially talented graduates of the bachelor programme Communication Design within the framework of interdisciplinary design projects, who will gain methodic and organisational skills which enable them to take on management roles in the area of comprehensive design practice and research.
Graduates work in the occupational field as Art Directors, Creative Directors, Communication Designers in education and research and in agencies, publishing houses, design offices, cultural institutions and in the design departments of industrial and media companies.
Application deadline is 15th June.
The traditionally superior training in design in Mainz is reflected year for year by the dozens of international design awards granted to students in Mainz, among others the D&AD Award, RedDot Best of the Best, TDC, ADC, iF-Award, Lucky Strike, Josef-Binder-Award, output, sushi, and Adobe Design Award.
More information see: www.gutenberg-intermedia.de
Theme 2013: Design for Participation
Politics, Science, Sport, Culture and Entertainment – no matter which areas of our society we are looking at, we observe that we are no longer ready to accept authoritarian guidelines. We demand – and quite rightly so – to be involved in the relevant decision and design processes, and current trend studies predict that this phenomenon will also play an increasingly important role in communication design.
Therefore, communication always has so see the recipient of a message also as a sender who needs to be given scope for his own design ideas. Here, a new attitude manifests itself, a new “Authorship in Design”. The designer no longer creates a completed piece of work for a certain task or target group, but on the contrary, he creates – according to Umberto Eco - a product which is “open for change”. The user is involved and completes the concept. This creates totally new demands, also for the communication designer: he sets a framework of conditions and processes which will only assume their definite meaning and be enjoyed as long as others are involved. Daniel Eatock, Aaron Koblin, Luna Maurer or Jonathan Puckey, to name just a few, have for years been pioneers in this field as artists and designers.
What, then, does “Design for Participation” mean? Which precursors and current proponents do we have? Which kind of special design tasks are suitable in order to involve the recipient in a meaningful way, and how can I implement my own topics and ideas with participatory concepts?
These are some of the questions which will be discussed and put to practice in the Master course Gutenberg Intermedia 2013/14. The intensive three semester programme is aimed at designers ready for the challenge of accepting the reader also as an author, the viewer as a designer or the user as a programmer. In short – we are looking for dedicated designers from a wide variety of disciplines with an appetite for Thinking and Doing.
Course Programme
During the first semester you will explore, develop and publicly implement various participatory projects. From print via performance right through to complex interactive installations – any medium is possible.
You will acquaint yourself with similar movements, past and present, as well as the theories behind them. You will acquire technical and design skills as prerequisites for your own work and the involvement of third parties. Moreover, you will meet well known designers in the course of workshops, guest lectures and excursions.
During the second semester you will, in cooperation with a museum, develop participatory projects which hopefully will involve the visitors in a variety of ways, ranging from the playful to the subversive.
In the third semester you will pursue your own idea, which will result in your final work towards your Master's Degree.
For further information related to application see